Because the most explosive movie deserves the most explosive popcorn: Netflix and Marcel agency launched the BOOM POPCORN in France.
Netflix launched its ultimate blockbuster on December 13th : «6 UNDERGROUND» directed by the master of the genre : Michael Bay (Transformers, Bad Boys, Armageddon, No Pain No Gain), with Ryan Reynolds & Mélanie Laurent....
According to Hollywood myth, the corn in this popcorn was cooked during an explosion on the set of 6 UNDERGROUND ! This is what gives it, its slightly charred colour and that explosive taste ! Moreover, if you want to discover the Cooking Tutorial showing the explosive making of this popcorn, watch the film broadcasted for 10 days on the french TV.
On December 13th, an army of delivery men distributed the buckets to the lucky winners, so that they could watch 6 UNDERGROUND while eating the BOOM POPCORN...
260 000 people called to get the boom pop-corn bucket. Yes, 260 000 people !